Fortnite Returns to iPhone in Brazil as Epic Games Store Launches
Epic Games today said that the Epic Games Store can now be downloaded on iPhones in Brazil through the Epic Games website. In its announcement, Epic Games complained about the third-party store installation process, which requires nine steps and includes screens warning customers about downloading apps outside of the App Store. Apple is imposing a 9-step install flow for alternative app stores in Brazil. The additional screens were designed to deter users from downloading alternative app stores and preventing competition. In the EU last year, Apple reduced their installation flow from 15 to 6 steps after facing regulatory pressure. After they made this change, Epic saw a 60% decrease in player drop-off during attempts to install the Epic Games Store. But Apple now has increased the steps in Brazil to thwart competition. Epic Games also took issue with the fees Apple is able to collect. Apple has a 5% Core Technology Commission on sales of digital goods and services in thir
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